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Leveraging YouTube’s Powerful Ad Capabilities to Drive Success

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 All over the world, people are increasingly watching online videos for entertainment and information. About five billion videos are watched daily on YouTube alone. So, if a brand wants to stand out in the vast ocean of online video content, it has to think smarter, create engaging video ads, use the right ad format, and reach relevant audiences. Brands can leverage powerful ad capabilities offered by YouTube in order to reach audiences at scale and achieve high level of personalization and relevance.   YouTube Select enables brands to reach their audiences by leveraging an extensive library of relevant and brand-safe premium videos. In order to promote its luxury emulsion product, a paint brand leveraged YouTube advertising . Three videos, each of forty-five seconds, were created in order to target different regions and languages. The paint brand then made use of YouTube’s Instant Reserve feature . This tool allowed the brand to purchase inventory at a fixed cost per impre...
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Understanding Latest Video Trends to Better Target Consumer

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The video landscape is changing at a fast pace. This is affecting the whole YouTube video advertising ecosystem, from creators to marketers to audiences. Although the video landscape has been evolving for years, the pandemic has accelerated the process. This article discusses some latest video trends that are significant for a brand and its partner YouTube advertising agency. In 2020, more and more people shifted to connected TV from the traditional TV. According to the eMarketer’s forecast, in February 2021, over one-hundred and six million households in the United States will view streaming content, shadowing linear pay TV. Although people still watch a lot of YouTube video content on their smartphones, the television screen has become the fastest-growing screen. Over one-hundred and twenty million people in the United States, in the month of December, last year, streamed YouTube video content or YouTube TV on television screens. For brands and advertisers including contextual ad...
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