Understanding Latest Video Trends to Better Target Consumer

The video landscape is changing at a fast pace. This is affecting the whole YouTube video advertising ecosystem, from creators to marketers to audiences. Although the video landscape has been evolving for years, the pandemic has accelerated the process. This article discusses some latest video trends that are significant for a brand and its partner YouTube advertising agency. In 2020, more and more people shifted to connected TV from the traditional TV. According to the eMarketer’s forecast, in February 2021, over one-hundred and six million households in the United States will view streaming content, shadowing linear pay TV.

Although people still watch a lot of YouTube video content on their smartphones, the television screen has become the fastest-growing screen. Over one-hundred and twenty million people in the United States, in the month of December, last year, streamed YouTube video content or YouTube TV on television screens. For brands and advertisers including contextual advertising companies, the shift to streaming services and connected TV brings a lot of opportunities. Streaming offers marketers plenty of space to connect with the consumers, including those who are leaving traditional television for streaming services. It can be said that connected TV has started a new era for video and advertising, This is an era of Real-time Sync Ads. Comscore’s data show that YouTube ranks first in reach and watch time among the streaming platforms that are supported by advertising. Forty-one percent of the total watch time of ad-supported streaming services is represented by YouTube. 

Another video trend to take notice of is that e-commerce is growing at a rapid rate, fueled by video. In the year 2020, the share of online shopping increased by forty-four percent. E-commerce platforms offer people the convenience of finding and buying products on their smartphones or laptops from wherever they are present. YouTube videos created by experts in their respective fields provide consumers trusted guidance offered by in-store experience. Expert videos provide consumers reliable and dependable brand and product recommendations. Marketers can capitalize on these videos through YouTube campaigns. YouTube is testing a new tech that will enable people to make purchases directly on YouTube on the basis of the knowledge and recommendations provided by the expert videos.

There has been a rise in the development and consumption of short-length video content for mobile. Smartphone offers an easy yet powerful tool for creating and watching fascinating video content. YouTube is developing a new short-duration video experience for creators and viewers, known as Shorts. It will provide video content creators necessary tools to shoot short-duration catchy videos from their smartphones and upload them on YouTube so that people can watch more of the highly sought-after short-length video content.

The above-mentioned video trends show that the present time is really an exciting one for brands, video creators, YouTube advertising companies, and viewers. By capitalizing on these trends, marketers can effectively target their desired audiences and successfully achieve their goals.